Corporate Profile
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Home-Fix was first established in 1993 by two brothers, Low Cheong Kee (CK) and Low Cheong Yew (CY). From its humble beginnings at Siglap Centre, Home-Fix has since grown into a chain of 20 stores with an additional 5 in Malaysia and 1 in Indonesia. Through pure hard work and perseverance, both brothers can be credited as pioneers in shaping the local DIY retail sector as we see it today.
True advocates of DIY, both Mr Lows not only desire to create greater awareness of the home improvement lifestyle among consumers, they also aim to shift Home-Fix’s focus from simply being a retailer of DIY and hardware products to become a leading solutions provider of repair and home improvement needs for all its customers.
Over the years, with this focus in mind, Home-Fix continues to improve its business operations and introduce good business practices aimed at delivering to its customers’ ‘old’ products and services in new modern ways.
Constantly placing customers’ needs first, Home-Fix guaranteed accessibility by placing itself at desirable shopping locations all around the island. To ensure efficient service and a pleasant shopping experience, technology was also integrated into the business to enhance its operations, merchandise selection and store planning.
Acknowledging the fact that DIY and home improvement projects are no longer the sole domain of the trained carpenter or handyman, Home-Fix focused on understanding the new generation of discerning consumers who not only want good, reliable products but also sound advise and guidance on their home improvement woes. To meet these needs, Home-Fix set about offering customers a range of value added services - DIY tips (located strategically around the store), DIY workshops, power tool rentals, timber cutting centres, colour creation centres, master key cutting, deliveries as well as handyman services.
Trust and loyalty forms the essence of any basic business philosophy. Home-Fix is a perfect example of this in action. With its Hands-On Rewards Program of a customer base of 41,000 and increasing, Home-Fix has ensured constant communication and involvement resulting in strong customer loyalty. With its staff as its most critical resource, Home-Fix has also introduced a full-time team to cater to training and upgrading of its more than 160 strong team. As a result, this has led to lower staff turnovers and committed, dedicated personnel.
The secret to Home-Fix’s success lies in its ability to offer an extensive range of quality home lifestyle and improvement products at affordable prices. Its committed staff, providing comprehensive customer service, together with its continuous product innovation reinforces this success.
The future of Home-Fix looks bright as it gears up to push new frontiers and meet the challenges of the future. Together with its employees, customers and suppliers, it has set its sights on expanding its network and innovate its business to all parts of the region. As it evolves, it remains grounded to its founding values - diligence, integrity and service excellence. With right attitudes and well grounded values, there is no doubt that this home-grown DIY retail chain will soar high and establish an impression wherever it goes.
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